Marks & Spencer open flagship store in The Hague
On 19 February 2014, Marks & Spencer, the famous British multinational retailer, returned to the Netherlands and opened its flagship store in The Hague, in the presence of Marc Bolland, the Dutch chief executive of M&S worldwide joined by Sir Geoffrey Adams, the ambassador of the United Kingdom in the Netherlands.
A good thirty minutes before the program started in The Hague, a crowd was already beginning to gather in front of the M&S store. After a short wait all guests were welcomed with drinks, bites and a welcome address by Mr Bolland. During his speech Mr Bolland expressed how happy he was to be going back to his native Netherlands, hoping that the new, younger but typical British feel of M&S would be the buzz of the day in The Hague.
Sir Geoffrey followed with a personal account of how he and his family would no longer have to do without the availability of a Marks & Spencer’s in their new country of residence. He thanked Marc Bolland for bringing a big and famous British brand such as M&S to the Netherlands and wished them all the best. The evening concluded with a fashion show that brought a taste of the latest spring collection.
Trading over three floors, the new 4,800 square metre store is part of M&S’s ‘clicks & bricks’ strategy for the Netherlands across e-commerce and stores. Since returning to the Netherlands in April 2013, with its Dutch website, www.marksandspencer.nl, and world-class multi-channel store located on the Kalverstraat in Amsterdam, Marks & Spencer has continued to build its presence in the Dutch market. The retailer now has six Marks & Spencer Food pilots at BP forecourts in key locations in Amsterdam, The Hague and Utrecht. The Hague store will be followed by a 6,100 square metre flagship store on The Rokin in Amsterdam in 2016.
Located in the heart of The Hague’s shopping district, the new store will offer over 2,500 outstanding quality food lines, as well as an in-store bakery and M&S Café. Customers will also be able to shop Marks & Spencer’s Best of British Spring/Summer capsule clothing collection. Combining M&S’s rich heritage with modern styling and an emphasis on true British craftsmanship and quality, the exclusive collection is only available online and at a handful of M&S stores in the UK and internationally.
The new store will offer customers an extensive range of Marks & Spencer’s exceptional quality and confident style across womenswear, lingerie, menswear and kidswear. Over 10,000 of the latest spring clothing and home products will also be available to order online in-store via customer assistants equipped with iPads, with free delivery when collecting orders in-store.