With a target to ‘improve the lives of 3 billion people a year by 2025’, Philips’ heads of Innovation provided NBCC Premier Members with insights into the fundamental role its Cambridge research centre plays in shaping one of the worlds best known and most innovative brands.
In the elegant and intimate surroundings of the Dutch Ambassador’s residence in London, Cees van Berkel, Director Innovation and Benno Tieke, Director Business Creation, gave interactive presentations on research within the company’s healthcare business.
A background to how Philips reached a point of ‘transform or die’ some decades previously set the scene as to how its Cambridge, UK, research centre had now evolved as a hub of open innovation – capturing the creativity of students and start-ups to build a pipeline of idea generation. As Benno explained ‘we use the full ecosystem of available ideas’.
At a time when the Netherlands is addressing and changing its healthcare budgets, Cees took the audience through how, in the UK, Philips is tapping in to the £60 bln secondary (hospitals) healthcare spending in the NHS. Doing this, he said, meant “going beyond the technical requirement…finding solutions to make things better and not just problems to be solved”.
As an example, Philips’ ‘Telehealth” programme – where ‘at risk’ patients record and monitor their health through their TV or tablet - uses multiple proven technologies, but delivers them in different ways to different Clinical Commissioning Groups (CCGs) around the country. As a result, Philips research has to go beyond the development of, for instance, scanners, to developing the systems and processes that will make the department who uses them run better.
Premier members in attendance included representatives from: BAM Nuttall, Birkett. DLA Piper, Howard Kennedy, ING Bank, KLM Air France, London and Partners, London City Airport , Lloyds Banking, MHLLP, Rabobank International, RBS and Shell Int.