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A Taste From Holland, NBCC concludes successful food products trade mission to the UK

27-03-2015

2015-03-27

The NBCC has concluded its bi-annual food products trade mission to the UK in March 2015. 

7 Dutch companies, all related to the food retail sector, joined the NBCC on a three day trade mission coinciding with the International Food Exhibition (IFE) in London. The programme delivered by NBCC consisted of a visit to the IFE Exhibition and store visits to flag-ship stores of the leading food retail groups in the UK Tesco, Sainsbury, ASDA, Waitrose, Aldi and Lidl. Profiles of the participating companies can be downloaded here. Most of the visits consisted of guided tours where senior staff of the retailer concerned informed the delegation on presentation, trends etc.

In addition the NBCC organised a seminar where specialist speakers, among which a representative of the Netherlands Embassy, IGD and a former Tesco buyer, informed the trade mission delegation on current UK retail trends and on how to engage the UK food buyer.

NBCC member company Rabobank International, more specific the International Desk, kindly invited the trade mission delegates as well as the Dutch exhibitors at IFE to a network and information meeting at the bank’s office in central London. This Desk is situated in London and they support Dutch clients based in the UK and Ireland. In this respect both the IFE and the trade mission are events that are of specific interest to them as well.

With support from the Embassy of the Kingdom of the Netherlands a network reception was organised at the Dutch food pavilion at IFE which attracted a large number of guests from the Netherlands, the UK and other markets.

The various presentations delivered during the programme are available to NBCC members. Please contact us at info@nbcc.co.uk to make your enquiry.

The NBCC will be hosting a series of trade missions to the UK in the remainder of 2015 and beyond. These will be dedicated to selected sectors such as offshore wind energy, cycling and oil and gas for which good commercial opportunities are perceived in the UK market.

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