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Event review: Northern Powerhouse delegation visits the Netherlands on trade promotional mission





A delegation of 24 SME-companies from the North of England (Northern Powerhouse) visited the Netherlands recently on a trade mission organised by the NBCC and the Department for International Trade.


While the delegation consisted of a group of companies offering a wide variety of products and services, there was a strong focus on cosmetics, textiles and giftware which is a reflection of the leading sectors in the Yorkshire/north of England area.


An intensive two day programme was organised for the delegation which included a visit to the Dappermarkt in Amsterdam and the World Fashion Centre in Amsterdam. 


Post the visit to the Dappermarkt, a seminar was organized at the Holiday Inn hotel in Amsterdam. This seminar was graced by presentations given by multiple specialists. In addition to that, a time frame was given to the UK delegates to pitch their products and a large number of one-to-one meetings with potential Dutch business partners, followed by a well attended network reception.



On the 2nd day of the mission, store checks were organised including visits to multiple department stores, Hudson’s Bay, De Bijenkorf and Magma Plaza. The group of textile companies paid an exclusive visit to the Amsterdam based "World Fashion Centre".



Participating Companies


Please find an overview of the companies who participated in this mission and the products they represent here


Post-mission feedback


The mission was considered to be a success by the delegates and the organisers and talks have already started about repeating the activity in the second part of the year. Upon return to the UK, one of the mission delegates commented as follows:

“ I would like to thank NBCC sincerely for your teams efforts and dedication in making my export taster visit to The Netherlands extremely fulfilling, enjoyable, informative, ambitious, thought-provoking, exciting, entertaining and fruitful.

Your team installed an incredible level of confidence in the UK delegation; a fantastic well informed springboard for all concerned. Building on the first steps taken in The Netherlands is paramount for the UK companies and I have no doubt whatsoever you are the organisation to drive home that task.’’

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